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Framus / Warwick Cancels Bass / Guitar Camp

Discussion in 'Maddrakkett's Caffe' started by Hector, Feb 18, 2018.

  1. Hector

    Hector Moderator Staff Member

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    Just saw this on Framus/Warwicks Facebook:

    BREAKING NEWS: It is with a heavy heart I have to announce that the Bass Camp / Guitar Camp is cancelled. Due to internal reasons the company changed its plans.
    With the best of memories I want to thank each and every one who has been a part of one of the Camps, be it professors, students, supervisors, Warwick staff, external staff etc.
    I'm looking forward to seeing you at any other occasion.
    Cheers
    Ove



    The wording makes it sound as if there will no longer be any Bass or Guitar camps... :eek: :confused: :(:(:(
     
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  2. DiMarco

    DiMarco nutcase Good Vibe Sponsor

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    It was too geeky for such a cool brand anyway.
     
  3. Hector

    Hector Moderator Staff Member

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    With Gibson going out of business, and Fender not doing so well (they have "only" 100 million in debt now), I wonder if Framus/Warwick are in trouble, and maybe this was a cost saving measure ?

    One would think, with the price at €2000 per participant, the Bass / Guitar Camp would be a money maker.

    Unlike GuitCon 2017 (I still can't figure out what it was for)...
     
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  4. Hardy

    Hardy Good Vibe Sponsor

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    Yes, they should keep their coins together. All those crazily expensive endorsements, the bass camp, the new technologies - with Gibson a step before breaking and Fender in financial troubles there is no need for this anymore.
    The real problem of Gibson and Fender is not bad quality, wrong strategy or whatever. It’s the fact, that the market is FLOODED with good instruments.
     
  5. Hector

    Hector Moderator Staff Member

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    Oddly, PRS seems to be doing well, and Boutique brands like Chapman Guitars and The Heritage are expanding.

    In case of Chapman, I'm 99.99% sure it's because of the Anderton's YouTube channel and Chapman's online fanbase, both being very popular.

    Gibson's online presence is nil (only a handful of videos on Youtube, their SocMed is horrible, too little too late), but at least there is more content in their channel over the past year (total of 64 videos).


    Their Youtube channel consists 90% of 2 to 3 minute product videos consisting of beauty shots of Custom Shop guitars/basses with music playing in the background. There are some interviews of people using them (the people they endorse) or 5 minute snips of Bass Camp 2016. For a channel with 40k subscribers and 1600 videos, it sucks. There is no content being created to make people want to visit the channel / get interested in Warwick Basses and Framus guitars.

    And when it does come down to producing content and promoting the brand, Framus/Warwick seems to have relied on others (Henning Pauly) to do it, with this as the result (warning, this video is horrible, boring and more than 1000% annoying):




    Any example of good content is like when Anderton's does this:



    Or something like this:



    But, then again, being able to generate real content is a skill few possess..
     
    Last edited: Feb 18, 2018
  6. PaulS

    PaulS Supporting Member Good Vibe Sponsor

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    Yah that Henning Pauly dude is sooo annoying. The videos for making the basses could be so much better. Like they will have one with an amazing paint job, and they never show you how it was accomplished. Can be very frustrating.
     
  7. DiMarco

    DiMarco nutcase Good Vibe Sponsor

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    No pun intended, but it is the German way.
     
  8. zomnius

    zomnius Good Vibe Sponsor

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    Yes but Also kids buying daws and softsynth to be the Next dj or producer..
     
  9. zomnius

    zomnius Good Vibe Sponsor

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    But luckily the third metalband I watch now uses a streamer
     
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  10. schlobodan

    schlobodan Warwick Streamer Specialist Good Vibe Sponsor

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    To me it sounds like they made Ove redundant as well
     
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  11. Hardy

    Hardy Good Vibe Sponsor

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    That was my first impression too.
     
  12. Hardy

    Hardy Good Vibe Sponsor

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    „Due to internal reasons the company changed its plans.“

    There is only one internal reason at Warwick: HPWs opinion. Let’s see if we ever get to know what made him change his mind so rapidly.
     
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  13. schlobodan

    schlobodan Warwick Streamer Specialist Good Vibe Sponsor

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    probably he now knows the cost :))))
     
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  14. Toepfer

    Toepfer Supporting Member Good Vibe Sponsor

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    I guess you are right, but they are also really good guitars. I love my Ghost Fret (Standard - not Pro). Very good price for a guitar that plays and sounds this nice.
     
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  15. Hardy

    Hardy Good Vibe Sponsor

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    „Hi everyone, thanks for your comments. The decision to quit the Camps has only to do with a change of priorities and marketing strategies over the years. We are very sorry to disappoint you, please believe that the decision was not an easy one. My Very Best! Ove Bosch“

    „Thanks for all your comments. The decision was not an easy one. But as of now, both Camps, Bass and Guitar are cancelled. As Bob Dylan once sang "Times are a-changing". I'm grateful for some wonderful memories, friendship and camaraderie.“



    A change over the years - right. But why suddenly cancelling a planned bass camp this way? One final camp would have been the much better way imo.
     
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  16. Hector

    Hector Moderator Staff Member

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    That is indeed the question, however normally, the main motivation in cancelling an event is if no one buys tickets, or you can't get any talent to sign.....
     
  17. DiMarco

    DiMarco nutcase Good Vibe Sponsor

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    I never felt the urge to visit Basscamp. Bluntly put I think it is a venue for bass fans rather then bass players.
    Why I mention this is because I think lots of players might feel this way.

    The only reason I could think of to visit is to meet some of you guys.
    Don't care about famous players, classes or the jamsessions whatsoever.
     
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  18. JSmith

    JSmith

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    Now that would be fun!
     
  19. Henrythe8

    Henrythe8 Dolphin Hoarder

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    I admit. This pissed me off, very very bad.
    I was there three times. It was always fantastic. Yes, it's cool to be a fanboy, to meet all the great players, to share the stage with great musicians, but when you're only between bass players, there's something mystical going on . I never felt so right, so "in the right spot" than I was at BassCamp.
    There were some guys that just went there to hang out with the boys, but a full week of masterclasses sure gets your game going up. Yes, it's a venue for bass players, and also for musicians, amateur and pros. I'm sad it doesn't go on.
    I suspect HPW has decided to stop wasting money on this event. Gathering all the players, must cost a fortune, and I'm not sure the operation was financially sound. But in term of Marketing, brand awareness and exposure, you couldn't get any better.
    I was always looking forward to this week where I could really relax. No wife, nokids, no work. Just bass, fun and beers.
    HPW wanted to stop basscamp last year, Ove created the Reunion, a mini basscamp. 'twas great. IMO, there is a way to oragnise this. Every two years, not every year.

    I admit I'm curious about the real reason behind this. It can't be just financial.
     
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  20. Hector

    Hector Moderator Staff Member

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    @Henrythe8 Yep, I can image how you feel. Sort of how I feel too. I for one was looking to attend the Guitar Camp, not this year, but in one or two years. Some place where having a Framus wasn't an oddity, but something everyone played. A place to connect with other people. But that's not going to happen now.

    Oh well. I guess we can continue watching Warwick / Framus 2 minute beauty shot videos on Youtube instead :confused:
     
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